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On the Air: UWM Broadcast Club takes off with help from Sarah Scarpace and Mark Zoromski

By Andrea E. Westgor
News Graphic Correspondent

For Port Washington native and University of Wisconsin-Milwaukee junior Sarah Scarpace, broadcast journalism is the perfect major, encapsulating her love for radio, television and the written word. "I can't imagine not being involved with mass media," she says. Unfortunately, UWM lacked a club that offered a routine, hands-on studio experience in TV production. For Scarpace and her fellow students, this was a challenge too tempting to resist. With hard work, the club became a reality, and last November, the UWM Broadcasting Club was founded.

Scarpace found a valuable ally in fellow Ozaukee County resident, Mark Zoromski, Senior Broadcast Journalism lecturer at UWM. Zoromski, of Grafton, majored in journalism and political science at the UW-Eau Claire. Twenty years of TV news experience followed, including work at WITI-Channel 6 in Milwaukee, where Zoromski worked for 13 years as News Manager and "loved every minute of it."

However, a longtime interest in education prompted Zoromski to pursue his Master's degree at UWM, where he accepted a position as lecturer in 1996. A huge influence on his teaching philosophy is a former college professor. "His view was, 'Walk into my classroom, walk into my family,'" recalls Zoromski of the teacher.

Zoromski's own willingness to reach out to his students is a key reason why Scarpace sought him out when inquiring what clubs to join to further her broadcasting experience. While Zoromski offered at Television Reporting class that featured a newscast broadcast, UWM Panthervision, aired on Time-Warner Cable, there was nothing else. Zoromski himself was always dismayed that the university didn't offer a club open to all majors that taught hands-on television production. "How do you get good at it unless you practice it?" asks Zoromski.

Through a little investigation, Zoromski discovered that the university had well-equipped studio space available to use. However, due to internal policies, the space was only permitted for use to create videos for UWM departments. However, after fundraising, hard work by the students and assurances that the students would be trained and well-supervised in the studios, the club was approved, and a partnership was formed between Zoromski and John Grozik, director of Instructional Media Services (IMS) and former head of Marquette University's Broadcasting Club for 13 years. Currently, the club is a "pilot program," with its renewal depending on its success. However, all involved can't imagine it not becoming a permanent fixture at UWM. At the first informational meeting, students from majors as diverse as music, engineering, art and math came to learn about the club. "It was so rewarding to see I wasn't the only one at UWM craving a club like this," says Scarpace. Currently, the club has approximately 45 paid members. Every Friday, club members will meet to produce three shows: A "Student Showcase," a profile on a UWM student and their notable work; and, switching each week, either a sports program or a currents affair-focused show. (At the moment, the show will only be shown on campus cable channel.) Technical training involving audio-visual equipment, as well as interviewing and writing tutorials are only a few of the production skills club members will learn.

Eager students should expect an exciting, but a challenging road ahead. "I'm going to run [this newsroom] just like I ran Channel 6,"says Zoromski. In addition, he hopes to instill in each student the importance of portraying the truth of a story. "Content is King," says Zoromski. "Audiences are going to watch for stories that are interesting and compelling."

For her own part, Scarpace can't express her gratitude for Zoromski's help enough. "Mark is the backbone for this club," she says. "It blows my mind that a man with his strength and talent in the field lived in Grafton, and I lived so close by in Port . . . I'm so glad I got to know him."

Thus far, the Broadcast Club has exceeded the wildest dreams of both Scarpace and Zoromski. "We can only go up from here," says Scarpace, who next year will act as president for the club, and hopes to add additional shows the club's production slate. For Zoromski, the pleasure lies in seeing so many students with an eagerness for the field he holds so dear. "When we had our first training session, the kids kept saying, 'I just can't believe I'm doing this in college!'" recalls Zoromski. "Just watching their enthusiasm-I couldn't talk; I had tears in my eyes."

Yet, in the end, Zoromski is most excited for the opportunities the Broadcast Club will open up to UWM students. "There's more to broadcasting than being a reporter or anchor," says Zoromski. "By learning behind-the-scene skills, a whole world of newscast producing will open up to them. Watching them learn, it's more rewarding than I can tell you."

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Originally posted in the March 15, 2004 edition of the Ozaukee County News Graphic.
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